ByAndrew Stark
Here's some simple advice that will help you write better articles...
A Good Intro
Be up front and tell people what they are going to learn in the first paragraph. Time is short on the internet and people want the information now rather than having to wade through pages of filler.
Don't Keyword stuff
If you're doing your research and using Google alerts for your keywords you will soon find that most of the articles you find are total rubbish. Hint - cheap article writers are cheap for a reason!
The same is also true for many article spinners, the only part of this business that should be automated is the submission, it really is dull and really is just copy & paste. :-)
Be Positive
I know that bad news travels faster than good, but when did bad news ever make you take out your wallet?
The whole point of writing articles is to drive traffic to your website and get people to join your list, buy your product, or take some sort of positive action. If your article gives actionable advice that helps people they will want to find out more about you and click the resource link at the bottom as a very warm prospect.
Good Formatting
Long pages of text with no breaks in the formatting make for dull reading and can turn the reader off faster than a page of flashing banner adverts. Make use of sub headings and write in short paragraphs and keep sentences short and snappy to drive the reader to the end of the article.
The Strong Call To Action
As you get towards the end of the article be sure that you have written everything that you set out to achieve in the title and that all important first paragraph.
Then lastly it's the all important resource box...
My advice here is to create a swipe file based on the best article writers in your niche and use that to drive hyper targeted traffic back to your website.
Andrew Stark is a successful E-Mail Marketer and has built a list of thousands using free traffic. Andrew has been marketing online since 2002 and he knows what it takes to make money and succeed online. Stop by his Web site and subscribe to his newsletter for E-Mail Marketing tips that can help YOU! Go to http://www.ListBuildingExpert.com
Article Source: How to Create a Good Article
Friday, July 16, 2010
Monday, July 5, 2010
Importance Of Keywords And Freelance Writers In Article Marketing
Author: suegold
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as "keyword stuffing". When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as "keyword stuffing". When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
Subscribe to:
Posts (Atom)
